AdVaes® Matrix
Positioning Matrix

AdVaes® Matrix | The ESG positioning matrix of digital and IT vendors

The AdVaes® Matrix is an innovative positioning matrix designed to compare the CSR/ESG approaches of digital services and IT vendors in relation to the markets in which they operate. The markets targeted may be those of their main activity (consulting, software, hardware, IT services) or dedicated to a specific segment such as cloud computing, data centres, SaaS or a specific software market, etc. Sustainable approaches may target only one ESG pillar, such as the environment, or all three.

AdVaes draws on its expertise in the fields of digital, software and IT services, cloud computing, data management and IT sustainability to make a neutral and rigorous assessment of the competitive differentiators and sustainable practices of the vendors analysed.

The main objective of the AdVaes® Matrix is to assist organisations in their choice of ESG-aligned IT vendors, while supporting them in strengthening their reputation and accelerating their growth through increased visibility of their practices.

Why an ESG positioning matrix dedicated
to IT vendors and cloud providers?

Current IT and cloud provider market positionings do not or only barely take into account the extra-financial aspects (ESG) specific to the activity of these companies. They cross these aspects even less with their competitive differentiators.

This exercise assumes a good knowledge of markets in which they operate, of their offerings and of ESG indicators with greatest impact. This observation is all the more true for providers acting in cloud computing and data ecosystems.

The publication of such a matrix crossing these two dimensions aims to help:

• Organisations that consume IT and cloud solutions in the selection of their providers;
• These IT vendors and cloud providers in the development of their notoriety
  and the acceleration of their business.

Example within Orange Business, click here.

The 5 categories of the AdVaes® Matrix

A custom report dedicated to your company

A 18-page document in PDF 16:9 format, reusable, with the following summary:

• Objectives
• Market context (Market status)
• Summary
• Positioning matrix
• Scorecard
• AdVaes' assessment and point of view about your results
• Methodology and definition
• Authors, editors and use rights

The report is written in French and/or in English (option - ask for quotation).

In addition, AdVaes rewards IT vendors positioned as ‘Leaders’ or ‘Challengers’.